I’m going to avoid the explanation and assume that you’ve heard of Pokémon Go. Since its release a couple weeks ago the mobile gaming app has been one of the main news features of the month. Writers discuss what it says about our culture, why it gained popularity so quickly, what other businesses can learn from it, and more.

It’s only growing – in popularity, in offerings, even into pop culture. In almost every new project I start, the client mentions cloud hosting from services like Amazon Web Services (AWS) and Microsoft Azure. In January, a survey of more than 1000 IT professionals showed increased adoption and changing perspectives of cloud computing benefits and risks. I would guess that anyone in an Infrastructure decision-making role has researched the possibilities. But in reality, making the move from internal hosting to Infrastructure as a Service is often a difficult step.

If you’re a die-hard follower of one or more political candidates, you may have already opted in to an email marketing campaign within the past few months. Or, more likely, you accidentally opted in by leaving that pesky little box checked when filling out an online form or making a campaign donation. Either way, you’re now at the mercy of the political email marketing machine, and if you’re not careful, it can quickly take over your inbox!

I’m a sucker for a creative hashtag. It’s true. I go full nerd on a good hashtag, and I’m not ashamed to say it. I still chuckle at my cousin’s #YourGirlLikeItThough workout pictures on Instagram, but that’s probably a topic for another day.  In early June, I was lucky enough to attend the Talent42 recruiting conference in Seattle.

When it comes to making decisions, data matters. It helps reduce bias. It shows trends and can often predict future performance. There is plenty of data out there, which can be why some people avoid addressing it. In order to make sense of the numbers, your business needs to understand how the data reflects your business goals.