If you’re a die-hard follower of one or more political candidates, you may have already opted in to an email marketing campaign within the past few months. Or, more likely, you accidentally opted in by leaving that pesky little box checked when filling out an online form or making a campaign donation. Either way, you’re now at the mercy of the political email marketing machine, and if you’re not careful, it can quickly take over your inbox!

We talk a lot about our process — Insight, Clarity, and Enablement — and how that translates into activities and deliverables. But as this process becomes more and more ingrained within our culture, it's obvious that it is bigger than simply a checklist of activities.