Since I started at Springthrough a little more than a year ago, the firm’s website has been a topic of discussion. My suspicion is that even before I began, people were tossing around the idea of a new site. It seems pretty common to be most critical of your own website.

If you’re a die-hard follower of one or more political candidates, you may have already opted in to an email marketing campaign within the past few months. Or, more likely, you accidentally opted in by leaving that pesky little box checked when filling out an online form or making a campaign donation. Either way, you’re now at the mercy of the political email marketing machine, and if you’re not careful, it can quickly take over your inbox!

As I look back on the month of May, one thing that stands out is the whirlwind of activity around Sitefinity, the content management and digital marketing platform.

Stand up and raise your hand if you’re guilty of delivering or receiving a marketing report through a clunky spreadsheet file.

"I know where I want to go... I just need to figure out how to get there."

Another marketing professional shared this with me about a year ago. But over the last 12 months, I've heard the same sentiment from many others.