As technology emerges, consumers expect more when they interact with a brand digitally. A company website is often the first point of contact and remains crucial throughout all stages of purchase but is rarely the only point. Delivering a seamless omnichannel digital experience with personalized content becomes a competitive advantage that can further differentiate you from your competitors.

As an Elite Sitefinity Partner, Springthrough is excited that Sitefinity has released a public beta of version 11. Sitefinity 11 beta has a number of new features but we are most excited about the new content editing and management interface. It is significantly faster than the current backend interface and has a nice new modern feel. Further Sitefinity 11 beta allows individual users to switch between the new and classic interface if you prefer the current experience.

Fortunately, I get to work with our customers of all sizes, with various budgets, and verticals helping them set strategy in the digital space. Core to digital transformation is the management of content, and of course a good CMS like Sitefinity is vital to that, but there are additional tools, patterns, and technologies I see emerge every year. 

Just recently, the Michigan Secretary of State faced a big problem. Their digital system stopped working. They had spent too many years updating an old system, trying to make incremental fixes here and there. They didn’t have a plan in place for the software retirement, so before a new solution could be enacted, they faced a total breakdown. Therein lies the danger of ignoring technical debt.

As I look back on the month of May, one thing that stands out is the whirlwind of activity around Sitefinity, the content management and digital marketing platform.