Budget, schedule, and scope. The three words that qualify every project. Most of us formulate a plan to reach our goal within these constraints. A direction. Unfortunately, the wrong plan can get the same results as no plan at all. 

"Why do we have a website?"

It was a great question. One that stuck in my head for days after our client meeting. I kept turning it over- trying to think in broad terms to find a simple, clear answer.

You've seen Dayton Superior's work in monumental projects like the One World Trade Center in NYC. So when customers' expectations for their website started changing, the team knew it was time to 'do' digital differently.