We had a problem. My children had finally reached the age where a mobile phone is essential to their lives…at least, that’s how they described it to me countless times. They said that a mobile phone is more than a status symbol; it is the main way they interact with friends and classmates. Without a mobile phone, they are outsiders and lack any real social life. How did we get to this future? Regardless, my wife and I relented to the pressure. So now each have their own iPhone and can live happy, successful lives, right?

"Why do we have a website?"

It was a great question. One that stuck in my head for days after our client meeting. I kept turning it over- trying to think in broad terms to find a simple, clear answer.

Switch, a data center operator and innovator, proposed a new campus in West Michigan. We see big opportunity for business and talent in the region.

As a curious person, I am watching the news around the Switch proposal closely. You may be aware that Switch, a Nevada-based firm, wants to acquire the former Steelcase pyramid, which is a 600,000 square-foot office space in West Michigan. They plan to build a $5 billion data center.