Recently, a small manufacturing firm in West Michigan reached out to Springthrough as they were targeted for an email phishing scam which caused $100,000 in financial loss. What happened to them can happen to you as hacker attacks occur every 39 seconds. Phishing attacks evolve constantly and have become more sophisticated.
Topics: IT Services: Back to basics
It's 2020 and one would think technology can prevent phishing scams or cyber attack entirely. The answer is no. On the contrary, phishing scams have become more sophisticated and continue to be a major threat for both individuals and businesses of all sizes. A small manufacturing firm in West Michigan reached out to us because they lost $100,000 due to a phishing scam.
Topics: IT Services: Back to basics
As technology emerges, consumers expect more when they interact with a brand digitally. A company website is often the first point of contact and remains crucial throughout all stages of purchase but is rarely the only point. Delivering a seamless omnichannel digital experience with personalized content becomes a competitive advantage that can further differentiate you from your competitors.
Technology has evolved so much and changed business operations in the past decade. For small or medium businesses, it is difficult to keep up or manage the day-to-day technology change without a dedicated team and a sizeable investment, such as specialized staff or software licenses. Your internal IT team should prioritize aligning your technology capabilities to support and achieve your strategic business goal.
In Simon Sinek’s book “Start With Why” he points to industry leaders who survive the waxes and wanes of the market because they are driven not by their products but by a cause. To think differently. To democratize travel. To save humanity. What the companies sell is incidental. Computers, rides in stranger’s cars, or rocket ships. It’s just a means to their end goal. It’s an expression of the culture they create in their leadership and extend to their workforce. And this has the incredible effect of drawing to them customers who also believe in their cause.
When you’re busy achieving your “Why” you fight a windstorm of problems standing between you and your cause. You don’t want to do homework when your kids are playing in the yard. You don’t want to be stuck watching YouTube videos to figure out how to make a website, or setup a server. At Springthrough, we decided from day one that we want to do whatever we can to take care of the problems stunting people from their “Why”.
How do you achieve your “Why”? Making beautiful, user-friendly products. Making your destination just a few taps away. Making old technology with new ideas. This is the framework that leads your employees and inspires your clientele. This is your ethos. This is how you achieve your goal regardless of your product.
At Springthrough, we find people’s needs, learn their priorities, and take problems off their hands. Our people know how to listen, know what questions to ask, and know how to find solutions. Regardless of what we sell, that is what you will get.
When you are driven by a “Why” and you have a defined “How”, your “What” can be anything. Dell makes computers, so why would you buy a phone from them? Apple will do whatever can disrupt the status quo, so why wouldn’t you buy a phone from them? That’s how these companies become industry leaders. That’s how they survive changing demands and new technologies. They are able to drop what their doing as soon as it starts leading them away from their goal, because their leadership, their workforce, and their customers share a cause.
We want to clear away the bullshit that slows you down from making your impact. We want you to focus on your “Why”. We’ll find your needs, figure out your priorities, and take care of the details. That way, your impact becomes our impact. Your “Why” becomes our “Why”. We just happen to make great websites and provide the best IT solutions. So, what can we do to help you?